TikTokers declaring Jack and Lilly Sullivan have been found.
True-crime YouTubers harvesting local news footage, overdubbing it with commentary and declaring their discovery of “huge” and “disturbing” clues.
An AI-generated account of the children’s murder told in story form being-shared on Facebook as the “most plausible scenario.”
Our shared horror at the disappearance of two children from Lansdowne Station, Pictou County, is being turned into something ugly on social media – profit and obsession.
“The way monetization works is it doesn’t matter if the content is accurate, it just matters that it’s popular,” said Suzie Dunn, director of the Law and Technology Institute at Dalhousie University’s Schulich School of Law.
“So every time somebody views that content, if it’s attached to a monetized account, it increases the ability of the user or company to bring in monetization dollars through advertising.”
This monetization of obsession for information about what happened to Jack and Lilly fills the vacuum of a truth that’s hard to accept: We may have to wait weeks or years with no guarantee answers will come at all.
After five days of scouring the woods by hundreds of search and rescue volunteers, K-9 teams, helicopters and drones, the children weren’t found.
Step father Daniel Martell told PostMedia he believes the two children wandered out the sliding door of their rural home on the morning of May 2 while he and their mother, Malehya Brooks-Murray, lay in the bedroom with their baby.
A police investigation involving Northeast Nova Major Crime has been working on the case since the day after the children went missing.
“We’re exploring all avenues in this missing persons investigation,” said Staff Sgt. Curtis MacKinnon of the Pictou County District RCMP in a written statement released Tuesday.
“We have officers from multiple disciplines dedicated to finding Lilly and Jack, including highly trained RCMP major crime and forensic investigators.”
FULL ARTICLE: https://www.saltwire.com/nova-scotia/social-media-misinformation-jack-lilly-sullivan
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